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Done as an employee of Desert Lab Studio.
Steele Racing Products, or SRP, was another brand new company in need of a brand. SRP makes high-powered, low-voltage cooling systems for racecars and their drivers. With that in mind, I focused on their flagship product—a helmet cooler—to inspire the logo design.
With these designs, I strove to convey a sense of speed and solidity, elegance and reliability. While the helmet illustration can stand on its own, the bold, sans-serif type grounds the design and gives the streamlined helmet a strong counterpoint.