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Done as an employee of Desert Lab Studio.
Showplace Cinemas was in need of a website redesign, and wanted to update their ticket purchasing process.
With these designs, I wanted to convey that Showplace was not only a high-end destination for cinephiles, but also a fun place where anyone can find their thrill. Certain Showplace locations feature arcades, laser tag, and even bowling allies.
Primarily, though, Showplace is a movie theater, and the primary goal of the site redesign was to sell more movie tickets. To that end, I featured movie posters, backdrops, and trailers prominently, allowing the movies themselves to do the heavy lifting of selling tickets. The color scheme is warm and inviting, while also being dark and subdued enough to project the feeling of being in a dark, comfortable movie theater.
Being that most users buy movie tickets on their phones these days, I knew that the mobile experience had to be top-notch. I placed primary navigation items within immediate reach, and even featured in the mobile navigation menu a list of movies now playing, so that movie tickets are always within easy reach.